
conversion
load Time
revenue
Situation
The client, a rapidly growing fashion retailer, was experiencing severe performance bottlenecks with their legacy Magento store. Page loads averaged 4 seconds, leading to a 70% cart abandonment rate during peak traffic.
Task
Re-platform the entire e-commerce experience to a modern, headless architecture capable of handling 10x current traffic while reducing load times to under 1 second.
Action
We architected a headless solution using Next.js for the frontend and a custom Node.js middleware to interface with their ERP. We implemented aggressive caching with Redis, image optimization, and edge computing for global content delivery. Stripe was integrated for seamless checkout.
Result
The new platform launched with sub-second load times (0.8s). Conversion rates increased by 150% in the first month, and the platform successfully handled a Black Friday traffic spike of 50k concurrent users with zero downtime.
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Tech Stack
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